Nokia video ad touts Lumia 928’s low-light camera

Article by Lance Whitney
Nokia is out with another
promo showing off the
camera of its new Lumia 928
smartphone.
A spot posted on YouTube
reveals a series of videos and
photos taken by the phone
under low-light conditions .
One sequence shows a man
dancing along a sidewalk at
night. A second reveals a
group of people in a dark
dance hall. And another
shows a girl on a swing in
the evening hours.
Of course, no Nokia ad is
complete without a dig at the
competition. So, the spot
ends with a simple comment
that the Lumia 928 is better
than the iPhone 5 and the
Samsung Galaxy S4.
The Lumia 928 comes with
an 8.7-megapixel PureView
camera and a powerful flash,
which Nokia says gives it the
edge over other smartphones.
Nokia has been spreading the
word about the 928’s camera
through a series of spots
comparing its capabilities
with those of rival
smartphones. One spot
played up the camera’s
accuracy at recording video ,
while another promoted its
ability to record live sound
under less-than-ideal
conditions.
The company recently told
CNET that it would be
amping up the advertising of
the Lumia lineup to better
duke it out with the
competition.
“I think what you’re going to
be seeing,” Nokia’s global
head of smart phone
marketing, Vesa Jutila, told
CNET, “not only from Nokia
but also from our key partner
Microsoft, is that we’re going
to be much more
aggressively going head-to-
head with competition.”
The 928 is available through
Verizon Wireless for $99 with
the usual two-year contract.

Culled from http://m.cnet.com/news/nokia-video-ad-touts-lumia-928s-low-light-camera/57585438

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2 thoughts on “Nokia video ad touts Lumia 928’s low-light camera

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