There’s no denying the resounding success of the Apple iPad Mini and recently we have posted many articles about the upcoming iPad Mini 2. We’ve also previously mentioned rumours of a lower-budget model – something which seems to be generating much more credence following recent comments from an Apple analyst. He claims that it could be ready for the busy holiday season. It’s not likely to be named the “cheap iPad mini”, so it’s likely that they will release the low budget model and their premium one with higher specs.
Earlier this month we discussed rumours of of two models being prepared for early 2014, with further whispers suggesting that there will be a release that isn’t the iPad mini homing Retina display. We also spoke yesterday about the uncertainty surrounding the iPad Mini 2 and iPad 5, though we hadn’t yet received any information about an upcoming budget model.
New reports speak both of the iPad Mini 2 and it’s lower budget sister, along with reiterations about recent speculation of the iPad Mini 2, with Retina display, being released later this year. Citigroup analyst Glen Yeung claims that Apple is attempting to retain its market share as much more affordable Android tablets have proved immensely popular.
Yeung’s opinion is that a budget iPad will include a cheaper mechanical design and gives a price estimation of somewhere between $200 and $250. With the current iPad mini priced at $329 we would hope the lower end of Yeung’s guess is correct. By releasing a lower-end iPad Mini for the holiday season, Apple expect their customer base to increase substantially.
So the big question now is….. What will Apple call their budget model of iPad Mini? Using such words as ‘budget’, or ‘cheap’, it devalues the product of a company renowned for producing premium products. What would your suggestions be? Please do let us know.